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Must-have CRM and CMS software for a growing business

Online presence is a compulsion for businesses nowadays instead of an option. It is one of the most effective forms of increasing customer footfall for the company and drive sales. However, it is not necessary to build your website from scratch. Content Management Systems are tools that make website building and maintenance easier for small, mid-size, and large-scale businesses. But, you have to do some groundwork before choosing the right CMS and CRM platforms.

CRM platforms for your business

Salesforce
Salesforce is a great option for businesses that require a lot of customization with their CRM software. It can help manage sales, marketing, and IT functioning. It is a cloud-based software that can make accessing it from anywhere an easier job. Since it is easy to integrate with other programs, merging it with existing business systems is not a problem. The software can be used for free, however, it has limited features until you decide to opt for a paid subscription.

HubSpot
HubSpot is one of the most popular and commonly preferred CRM programs by all businesses irrespective of their size. The program has numerous free features that cover almost all of the business needs. HubSpot has one of the most convenient ways of centralizing data from various software providers. They also provide several free courses that help grow your business and spearhead marketing and sales campaigns.

Pipedrive
The Pipedrive software is an excellent option for companies looking for minimal input for maximum output. It helps organize businesses’ data to make analyzing sales better. Pipedrive improves the workflow of small and big organizations. It includes reporting, goal setting, google integration, contact history, and email integration. Priced at $14-$99 a month per user, it is an easy-to-use software that can make running businesses an easier task.

CRM software help keep track of the operations side of the business. CMS software, when combined with CRM platforms, can increase a business plan’s marketing and sales strategy more effectively. The two can work in tandem and drive greater profits. Although they can be integrated and complement each other, the two are very different.

CMS platforms to look into

WordPress
Chances are that you are familiar with the benefits of using WordPress. It is the most commonly used website development tool that enables you to save time while creating functional and mobile phone integrative websites. You can choose from a wide range of functions, tools, and themes to customize your business website.

Weebly
Weebly is among the content management systems that are known for their easy-to-use interface. Just like most other CMS software, Weebly has easy-to-install plugins that make adding heavier files like media to the website easy. It comes with different subscription plans that cater to different business needs.

Wix
This is a cloud-based web development program that makes creating mobile-based websites easier. It comes with drag and drops options and you can add other plugins to cut short the time for basic designing. It can also take care of operations like contact forms, email marketing, and eCommerce.

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6 tips to pick the right business management software

Running a business involves dealing with lots of data, like finance figures, employee information, and logistics details. Handling this data manually can become tedious and daunting and may even lead to errors. That’s why ventures of all sizes prefer business management software, which can help centralize information from various departments to streamline process control. For businesses that require assistance selecting a software solution, here are six tips to help with that decision. Understand the company’s requirements One must first understand the company’s requirements to find the precise software. The individual must determine what aspects of the business require software integration. These could include finance, logistics, customer relationship management (CRM), invoicing, or email marketing. One should pick software that meets all the company’s needs. Consider ease of use Some business management software solutions have a clustered interface. Such an interface could make it difficult for the business to operate because it will have to train new staff continuously to use the software. So, one must pick an option that offers top-notch features and integrates beautifully into a simple, easy-to-operate interface. Compare features One must check the features of different software before choosing. The best ones will have various features, from primary inventory management to complex accounting functions.

6 advantages of cloud-based management software

Workspaces are constantly evolving these days, with many organizations shifting to a remote or hybrid work environment. This change has been supported by the rise of cloud computing, such as cloud-based business management software, project management software, accounting software, and more. Cloud computing has transformed data storage and access, resulting in increased flexibility and scalability. Read on to learn more about how businesses can gain by shifting to cloud-based management software. Better access to data With many companies shifting to hybrid work styles, making data available to the employees for seamless functioning is important. Cloud-based business management software enables this shift. It allows one to access company data from any device connected to the internet by logging into the online hub. People can collaborate and work in real-time across the world without having to constantly update each other or share details personally, improving overall productivity. Additionally, this software allows businesses to put multiple authorization checks in place to limit the number of people who have access to certain sensitive data. Improved job satisfaction Cloud-based management software makes managing projects easier, reducing the administrative workload on the team. This allows employees to have greater autonomy and responsibility for their work, which helps improve productivity, job satisfaction, and employee retention in the long run.